FROM IDEA TO REALITY - EVENT ORGANIZATION BASICS

Every successful event begins with a strong idea - but it also requires careful planning and precise execution. The workshop “From Idea to Reality” takes participants through the entire process of event organization - from the first creative concept, through planning and logistics, all the way to final evaluation.

The goal of this program is to provide participants with practical tools and methodologies that ensure every event is well-structured, impactful, and leaves a lasting impression on its audience. Special focus is placed on planning, budgeting, teamwork, and crisis management, so that participants learn how to anticipate and successfully overcome real-world challenges.

Workshop focus areas:

Concept and event planning
The first segment introduces the fundamentals of event management - defining goals and concepts, identifying the type of event (corporate, cultural, promotional, PR), and shaping the message it should deliver. Participants learn how to set SMART goals, create a clear structure, and develop a creative framework through brainstorming, theme building, visual identity, and event atmosphere.

Organization, logistics, and budgeting
The second segment focuses on the practical aspects of preparation: activity planning, scheduling, and team coordination. Key organizational elements are covered - venue selection, vendor coordination, technical support, catering, protocol, and permits. Through exercises, participants practice planning events with a limited budget, solving logistical challenges, and anticipating potential problems.

Execution and evaluation
The third segment is dedicated to the delivery and follow-up of events. Participants go through real-time simulations of coordination, audience communication, and crisis management. Attention is also given to evaluation: how to measure success, collect feedback, and use insights to improve future events.

Additional Information

  • Duration: 3 sessions × 3 hours

  • Group size: limited to 9 participants (to ensure an interactive, personalized experience)

  • Certificate: all participants receive an official Molèn Academy certificate

  • Payment: possible in two installments (except for last-minute registrations)

  • New dates: starting October 2025

LECTURER

Teodora Bogdanović - Editor in Chief, Elle