Who is the program for?
The program is intended for current and future professionals in the field of marketing and digital communications, but also for entrepreneurs who want to understand the possibilities for improving promotion and business in the era of new media.
It is a great challenge to choose the appropriate communication channels and adapt the key messages to the digital channels and formats they require.
Today, it is increasingly complex to come up with creative solutions and attractive content that will attract the attention of consumers and convey the desired message. In addition, the increasingly demanding market demand is that the execution of content is as cheap as possible, and at the same time of better quality.
This program offers specialized knowledge and practical skills that can help you create content that adequately reflects your brand and connects it with your audience. You will learn how to add effective and interesting content to your brand and marketing strategy on social networks.
Lecturer
Andreja Milkić, Account Director, Leo Burnett