What you will learn?
The program for "Marketing and Brand Management" will bring you knowledge in the field of marketing, brand management, innovation, and insight into customer needs, and equip you with the most important skills and tools for successful implementation of innovative marketing strategies in practice. You will get acquainted with the concept of branding, identity, vision and mission, logo, and other important elements related to the concept of the brand. You will learn how to recognize and attract customers and avoid mistakes made by others.
The program is designed for anyone who wants to successfully manage brands and provides strategic and creative skills to promote and implement effective marketing strategies that will help you strengthen brand identity, whether you work for an existing brand or develop your own. With a multitude of practical examples, tools, techniques, and exercises, you will master the knowledge applicable in modern business. The lecturers are experienced experts from the region, and you will have the opportunity to listen to guest lecturers from all over the world who will visit Molèn during the semester because of you.
At the end of the training, regular participants receive an official certificate from the Molèn Academy.
Note: Due to the quality of lectures and workshops, the number of places for live teaching is limited to 2 groups of 9 people.
Lectures in Belgrade are held once a week from 5.30 pm to 9.00 pm, on the premises of the Molèn Academy, for a period of five months.
Tuition for lectures in Belgrade: 1120 euros + VAT, payment is possible in five installments.
Lectures in Podgorica are held once a month (Saturday and Sunday from 09.00 am to 5.00 pm) at the CUE Hotel, for a period of five months.
Tuition for lectures in Podgorica: 1490 euros + VAT, payment is possible in five installments.
It is also possible to attend the program online.
Jasmina Nikolić, Client Service Director, New Moment
Andreja Milkić, Account Director, Leo Burnett
Katarina Pribićević, Strategic Planning Director, McCann