1-Day Customer Journey Mapping Workshop is for anyone who wants to improve their skills in designing user experience and understanding user needs.
During the workshop, we will introduce you to the concept of user experience, and then focus on mapping the user journey through your product or service.
Through interactive discussion and best practice examples, you'll learn how to collect and analyze user experience data, how to identify key points in the user journey, and how to design a user experience that meets the needs of your users, all on your own business.
The workshop is intended for employees in companies and corporations and owners of businesses and startups.
A quick overview of what we will cover during this one-day workshop:
Introduction to Customer Experience: Definition, Importance, and Impact on Product or Service Success.
User Experience Data Collection: Different methods and techniques for collecting and analyzing user experience data.
User journey mapping: how to visually represent the user journey through your product or service.
Identifying key points in the customer journey: how to identify the key points that affect the user experience.
User Experience Design: How to design a user experience that meets the needs of your users.
This one-day workshop will equip you to collect and analyze user experience data, visualize the user journey through your product or service, identify key points that affect user experience, and design a user experience that meets the needs of your users.
Note: Due to the quality of lectures and workshops, the number of places in the group is limited to 9 people.
The workshop lasts one day from 9:30 a.m. to 6:00 p.m.
Date: Saturday, May 18, 2024.
Lecturer:
Željko Bošnjak, Business Consultant