By analyzing the questions from our participants in the Digital Marketing program—ranging from those who own their businesses and want to improve them, to those just starting to explore this topic—we have reached the following conclusion:
3 questions and 1 solution!
Questions:
“How can I learn to sponsor posts and reach my target audience?”
“How do I know what content interests my audience?”
“I have good creative content, but no sales—how can I improve it?”
Solution:
Google Analytics 4
Analytics is the core of every successful business, yet people often underestimate its importance. You can have strong creative content, but if you don’t know where you’re going or what path you’re on, it’s useless. Without analytics, you can’t understand your users’ journey, their needs, habits, or interests, nor can you adapt your offer to the market.
No analytics means no good creative content, no strategy, and no sales!
Google Analytics 4 is a powerful tool that brings many benefits to businesses, especially in online sales. It allows you to track key metrics such as the number of visitors to your website, conversion rates, average time spent on pages, where your users come from, which region follows your content the most, and much more. For example, in the tourism industry, you can track which destinations attract the most attention, whether families, adventurers, or couples are most interested in your services, etc. In the fashion industry, you can analyze which products are purchased most and use that data to improve your offer or change the sales strategy for products or services that aren’t performing well.
However, the key is to invest in employee training and development in analytics so they can properly interpret the metrics and use them to create effective strategies and creative campaigns. Without trained staff, even the most powerful tools like Google Analytics 4 won’t be utilized properly.
It’s important to emphasize that analytics is crucial for business success, and Google Analytics 4 allows you to gain a deeper understanding of audience behavior and the effectiveness of your marketing campaigns and ideas. Using this analysis correctly can help you adjust your brand, improve products or services, and efficiently target your audience.
If you want to learn more about using Google Analytics 4 and how to leverage it to improve your business, join our workshop or the Digital Marketing program with our instructor Vladimir Ćuk, Director of eCommerce and Analytics at Gigatron. You’ll gain all the essential techniques and methods covered by this topic. Join us and enhance your marketing skills!