What You Will Learn

TikTok is currently one of the most popular social media platforms, with brands, creators, and entrepreneurs around the world leveraging its potential for promotion and audience engagement. You might think mastering TikTok is impossible — but we're here to prove otherwise!
If you want to understand everything TikTok has to offer, how to use it, and how to leverage it for your business goals, this is an opportunity you shouldn't miss. We're starting from the basics! :)

In this three-hour workshop, Sara Milošević, a social media expert, will guide you through all aspects of TikTok in an interactive and practical way — from technical features, to tips for creating viral content, and exploring the business opportunities the platform offers.
As a special bonus, after the lecture, Mila Cvijanović, an influencer with over 80,000 TikTok followers, will join the workshop.

Mila will share her personal tips and tricks on how to successfully build a recognizable and engaged profile. Alongside Sara, she will answer your questions, help you brainstorm video ideas, and reveal key strategies for succeeding as a creator.

Sara has worked on promotional campaigns with some of the biggest domestic music stars (such as Nikolija, Relja, Cvija, and many others). She was among the first on the Balkans to build a TikTok profile (over 20,000 followers) focused on marketing, runs her own business, and works full-time in the marketing department of a leading IT company.

Workshop Details

Introduction to TikTok:

  • Why TikTok became a global phenomenon.

  • How the algorithm works and how to use it to your advantage.

  • TikTok’s technical features.

  • Overview of all TikTok functions.

Tips and Tricks for Creating High-Quality Videos:

  • Practical advice for creating engaging and professional-looking content.

Using TikTok for Promotion:

  • How brands can use TikTok to promote products and services.

  • Analysis of successful TikTok campaigns.

Deconstructing Successful Videos:

  • Understanding key elements that make videos go viral.

  • Practical examples and hands-on advice for content creation.

Q&A Session:

  • An opportunity to ask questions and receive direct feedback from experts.

Workshop Goals

For Entrepreneurs:

  • Master strategies for branding on TikTok.

  • Learn how to attract target audiences and boost visibility.

For Social Media Managers / Content Creators:

  • Enhance your skills and stay on top of the latest platform trends.

  • Create effective, attention-grabbing content.

For Curious Individuals:

  • Gain a comprehensive understanding of TikTok as a business platform.

  • Learn how to quickly and efficiently adapt to TikTok.

This workshop will provide you with practical tools and knowledge to help you maximize TikTok’s potential for your personal or business goals.

Additional Information

  • New Date: To be announced.

  • Time:

    • Lecture & workshop: 10:00 AM - 1:00 PM

    • Followed by Mila's guest appearance and extended Q&A session.

  • Certificate:
    Upon completion, participants will receive an official Molèn Academy Certificate.

  • Note:
    To ensure the quality of the workshop, the number of participants is limited to 9.

Lecturer: Sara Milošević