What You’ll Learn
If you're already familiar with the basics of digital marketing but feel you lack structure, mentorship, and advanced skills — this program is for you.
Digital Marketing 2.0 is a one-semester training program designed for those who want to level up their knowledge, manage complex digital campaigns, and make data-driven decisions.
This program is a natural continuation of our foundational course, but it's also open to anyone who has gained prior knowledge elsewhere — through work, online courses, or hands-on experience.
What to Expect
Strategic-level knowledge - Learn how to develop data-backed digital strategies, plan long-term content, craft a brand voice, optimize sales funnels, and manage teams.
Advanced platforms and tools - Google & YouTube advertising, advanced SEO, email automation, TikTok & LinkedIn marketing, Web 3.0 tools, programmatic advertising, and more.
Mentorship and real-world projects - You'll design a complex digital campaign as your final project, guided by mentors and lecturers every step of the way.
Course Modules
Advanced Digital Strategy
In-depth analysis, customer segmentation, funnel optimization
Content and Social Media Strategy
Content planning, crisis management, brand voice, advanced LinkedIn and TikTok
Advertising and SEO
Google & YouTube Ads, campaign scaling, advanced SEO, email automation, remarketing
Data-Driven Marketing and Automation
Using data to boost ROI, programmatic strategies
Project Management and Media Buying
Running campaigns efficiently, team collaboration, media strategy
Useful AI Tools and Agentic AI
Discover practical AI tools and platforms that can boost your daily productivity and efficiency across various industries. Explore the world of agentic AI - advanced artificial intelligence that takes initiative, makes autonomous decisions, and handles complex tasks without constant human supervision.
Who Is This Program For?
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Those who have completed beginner digital marketing courses (with us or elsewhere)
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Freelancers and junior marketers seeking structure and advanced skills
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Marketing team members who want to strengthen their strategic and technical abilities
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Anyone thinking long-term and aiming to position themselves as senior professionals
At the end of the course, all regular attendees receive an official Molèn Academy Certificate.
Note: To maintain the quality of lectures and workshops, the number of in-person spots is limited to 9 participants.
Lectures in Belgrade are held once a week from 5:30 PM to 9:00 PM, at Molèn Academy’s premises, over a five-month period.
Tuition for in-person lectures in Belgrade: 1430 EUR + VAT, with payment available in five installments.
Packages & Benefits
You can also enroll in the Digital Marketing 2.0 program as part of a special bundle to receive tuition discounts. Our recommended bundles:
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Digital Marketing + Digital Marketing 2.0
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Marketing and Brand Management + Digital Marketing 2.0
The program is also available online.
Classes start on October 21st, 2025.
LECTURERS
Željko Bošnjak - MarTech Consultant
Maja Grbović - Head of Media, Mercator S
Vladimir Ćuk - Head of Marketing and E-commerce, Analytics at Gigatron
Andreja Milkić - Group Account Director, Leo Burnett
Matija Šimunec - Fonder & CEO DME studio
