What You’ll Learn
If you're already familiar with the basics of digital marketing but feel you lack structure, mentorship, and advanced skills — this program is for you.
Digital Marketing 2.0 is a one-semester training program designed for those who want to level up their knowledge, manage complex digital campaigns, and make data-driven decisions.
This program is a natural continuation of our foundational course, but it's also open to anyone who has gained prior knowledge elsewhere — through work, online courses, or hands-on experience.
What to Expect
Strategic-level knowledge - Learn how to develop data-backed digital strategies, plan long-term content, craft a brand voice, optimize sales funnels, and manage teams.
Advanced platforms and tools - Google & YouTube advertising, advanced SEO, email automation, TikTok & LinkedIn marketing, Web 3.0 tools, programmatic advertising, and more.
Mentorship and real-world projects - You'll design a complex digital campaign as your final project, guided by mentors and lecturers every step of the way.
Course Modules
Advanced Digital Strategy
In-depth analysis, customer segmentation, funnel optimization
Content and Social Media Strategy
Content planning, crisis management, brand voice, advanced LinkedIn and TikTok
Advertising and SEO
Google & YouTube Ads, campaign scaling, advanced SEO, email automation, remarketing
Data-Driven Marketing and Automation
Using data to boost ROI, programmatic strategies
Project Management and Media Buying
Running campaigns efficiently, team collaboration, media strategy
AI, Web 3.0 & Emerging Trends
AI-driven personalization, blockchain, NFTs, and future marketing technologies
Who Is This Program For?
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Those who have completed beginner digital marketing courses (with us or elsewhere)
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Freelancers and junior marketers seeking structure and advanced skills
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Marketing team members who want to strengthen their strategic and technical abilities
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Anyone thinking long-term and aiming to position themselves as senior professionals
At the end of the course, all regular attendees receive an official Molèn Academy Certificate.
Note: To maintain the quality of lectures and workshops, the number of in-person spots is limited to 9 participants.
Lectures in Belgrade are held once a week from 5:30 PM to 9:00 PM, at Molèn Academy’s premises, over a five-month period.
Tuition for in-person lectures in Belgrade: 1430 EUR + VAT, with payment available in five installments.
Packages & Benefits
You can also enroll in the Digital Marketing 2.0 program as part of a special bundle to receive tuition discounts. Our recommended bundles:
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Digital Marketing + Digital Marketing 2.0
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Marketing and Brand Management + Digital Marketing 2.0
The program is also available online.
LECTURERS
Željko Bošnjak - MarTech Consultant
Maja Grbović - Head of Media, Mercator S
Vladimir Ćuk - Head of Marketing and E-commerce, Analytics at Gigatron
Andreja Milkić - Group Account Director, Leo Burnett
Aleksandar Nikolić - CEO & Founder, AiChatBot.rs (Nicholas & Family, Ltd)
