Who is the program for?

The program is intended for all current and future professionals in the field of marketing, digital, start-up scene, advertising, design, and business.

Brand management will give you the theoretical framework necessary to understand this exciting topic, but with many practical examples, tools, techniques, and exercises that allow you to master many skills and knowledge applicable in modern business and the connected world.

When we create a brand, we have to think in a strategic way, because the brand is not what we say it is, but how our audience perceives it. Brands are stories, personalities with their own characteristics, and invisible forms that emerge as co-creation and interaction with the target group, users, and audience. Brands are the most valuable thing that successful companies have.

Jasmina Nikolić, Client Service Director, New Moment