Who is the program for?

The program is intended for eCommerce managers, trade and marketing professionals, but also entrepreneurs (online or offline). The modules are tailored to different levels of knowledge and offer practical experience that can help even more experienced online retailers. You will find out what are the current events in the e-commerce market, but also predictions of trends for the future. By sharing practical experiences, you will gain knowledge that is immediately applicable and useful for the development of Internet business and the promotion of various online activities. This program will give you an overview of all the processes that make a successful online store. Brands that can redirect technological capacities and investments to digital platforms will maintain uninterrupted business, both currently and in the long run. For this to happen, we need a lot of new knowledge to help us coordinate and manage the online store chain.

Lecturer
Maja Grbović, Head of Media, Mercator S